In this episode of Solar Disruption Theory, I join the conversation as VP of Marketing at Freedom Forever to talk about how marketing and user experience had to quickly evolve during COVID-19.

We get into what it really means to meet customers where they are, especially during uncertain times, and why creating clear, human-centered experiences matters more than ever.

We also go behind the scenes of Freedom Forever’s first infomercial and the Solar Stimulus program, both built to make solar more accessible and support customers when they needed it most.

It’s a conversation about adapting, simplifying, and finding better ways to connect through moments of change.