In this episode of Beyond the Build, I sit down with Emily Ward and Malika Sethi to explore how the Ingram Micro platform team approaches customer feedback and why it plays such a critical role in driving meaningful business outcomes.

We talk through how their team gathers insights from partners and customers, and more importantly, how that feedback is translated into real improvements across the Xvantage platform experience. From product enhancements to measurable business impact, this conversation highlights the value of truly listening and responding with intention.

Emily and Malika also share practical ways to better engage with customers and how even small, thoughtful changes can lead to significant results.