The Real Shift Isn’t AI. It’s How We Work

Back from Adobe Summit and still processing it all!

There’s always incredible energy at these events. Big announcements, bold ideas, and a clear push toward what’s next. But this year, one theme stood above the rest.

AI and agents are changing the game.

Not by replacing what we do, but by optimizing how we do it.

It reinforced something I’ve been talking about for a while now. AI doesn’t create in isolation. It reflects the clarity, intention, and perspective of the person guiding it.

As someone who has spent my career at the intersection of marketing, product, and design, this shift feels especially meaningful. Creative isn’t being removed from the process. It’s being elevated.

The real shift is in how we work.

How we connect tools, teams, and ideas to move faster, scale smarter, and stay intentional in what we create. The opportunity isn’t just speed. It’s building better systems that allow creativity to show up more clearly and consistently.

Grateful for the time spent with so many thoughtful leaders throughout the week, especially at the Executive Women’s Luncheon. Prativa Mohapatra and Caitlin Vlastakis Smith it was a pleasure to connect with you both. Moments like that are a powerful reminder of the importance of supporting and elevating women in design and technology.

And equally grateful for the time with our team. Those moments to connect beyond the day-to-day are what make the work meaningful.

Thank you to Adobe, especially Everett Easterling, for your partnership and continued investment in how we create and scale.

Excited for what’s ahead!